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We Need You To Come To The Fashion Show Fundraiser for Toni Lynn Cortina

Friday, February 24, 2012 at 6:30PM – Doors Open at 6:00PM

Fashion Show – Entertainment (Live Band and 2 DJ’s) – Silent Auction

Get Your Tickets Now By Calling

Park Vista High school 561-491-8400

Uncle Chuck 954-658-9048

Andrew Whyman-Brown 561-3898-8891

Social Media Marketing for Business – What You Don’t Know May Be Costing You Money

It’s no longer a question of, “Is Social Media Marketing effective for business owners and professionals?” The only question now is, “Is my Social Media Marketing strategy working as well as it can be?”

The bottom line is if you haven’t built a Social Media Marketing strategy for your business, you are leaving money on the table! Potentially a lot of money. For some business owners and professionals, it can be the difference between your business surviving or not in the next couple of years. YES, it’s that serious of an issue.

But don’t fear, all is not lost. The truth is it’s not too late, but it’s more important then ever to do it, and do it the right way. And that’s exactly why I made this video for you. So you can see how to do it the right way, regardless of the business you’re in.

In this video you’ll discover why Social Media has become a powerful marketing media, which you can no longer ignore. Additionally, you will see an example of how a business in an obscure niche used FaceBook to grow their audience and their bottom line. And, for anyone hung up on using Social Media Marketing because of regulatory issues, you’ll discover how to address those concerns so you can take advantage of Social Media Marketing.

Go ahead and watch the video, share it and I encourage you to leave comments…

Marketing Tips For Your Business

Normally I would create a separate video for a Print Ad Critique and Website Critique, but because they’re both for the same business I decided to combine them.

So this video runs about forty-four minutes or so, but it’s chock-full-of great Marketing Tips you can use for your business, regardless of the type of business you’re in.

Please remember, your questions, comments, and suggestions for other topics/subjects are always welcome and appreciated!

And if you like this video, please click the +1 button, FaceBook “Like” Button and even Tweet about it!

Will GROUPON Help Your Business or Put You Out of Business?

As a business owner you may be thinking about using GROUPON as a marketing tool. Or maybe you already have.

Will it help you generate the new business you are searching for? Or, will it end up being a complete marketing bust?

I created this video for you so these questions can be answered. If you haven’t used GROUPON yet, or if you have and things did not turn out very well, this video will show you how to know in advance if GROUPON will work for you!

And don’t forget to leave your comments, questions or feedback! I’d love to hear what you think about this topic.

Discover How To Use Mobile Marketing To Grow Your Restaurant Business

If you’ve been looking for ways to grow your restuarant business, there’s never been a more powerful and cost effective way then by using Mobile Marketing, also known as SMS Marketing or Text Marketing.

Like most things related to marketing, there’s a right way and wrong way to use this technology. Mobile Marketing works best when used with effective “direct response marketing” strategies. I have seen countless times business owners using SMS Marketing technology the wrong way, which has the potential to do more harm than good.

Currently, I am registered with, or opted in to over a dozen different Mobile Marketing campaigns. And I can tell you of all of these different businesses, only one comes close to using the SMS Marketing technology with solid direct response marketing strategies. What about the rest? They are wasting their time, effort and money!

When you have finished watching the video above and reading this page, be sure to also watch the Mobile Marketing Case Study video. In that video case study you will see specific things to avoid, along with how to use the SMS technology properly.

Unfortunately, what I see happening is, many people who have jumped on the opportunity to “sell this technology” to business owners like you, who fail to support the business (including and especially restaurants) with an effective marketing strategy. So I caution you to not fall in love with the technology, until you understand how to use it with a well balanced, strong marketing plan.

The same thing happens with the Internet, when business owners are approached by Search Engine Optimization (SEO) firms or Social Media firms who offer to do their online marketing.

While SEO and Social Media are important for most businesses, including and especially local brick and mortar businesses, without a complete marketing strategy to support their use, they will ultimately fail.

Most often the business owner (YOU) is sold on the need to drive traffic to your website or social media (FaceBook, Twitter and now Google+) page, or to get your website ranked highly in the search engines. But these strategies often fall short because they fail to include the “conversion” piece. And all of the traffic in the world, and all of the page one rankings in the search engines won’t improve your bottom line if you have no strategy to convert them into customers.

And that’s the beauty of using Mobile Marketing for your restaurant! Mobile, or SMS Marketing allows you to instantly reach the majority of your customers who opt-in. And if used in conjunction with solid marketing strategies, your customers will be happy to receive your marketing message. Additionally, redemption rates for mobile coupons far out pace any other media available.

Also, Mobile Marketing has the potential to provide the best opportunity for you to grow your restuarant business at an affordable cost. If you haven’t already been approached numerous times by those offering to sell you the SMS Marketing technology, you should expect it to happen any day now.

So what should you do? Well I would hope you’d call us before doing anything, because we can deliver the right marketing strategy along with the SMS/Mobile Marketing technology you need to grow your restaurant business.

Whether you decide to call us or not, don’t jump in until you know there is a solid marketing strategy and on-going marketing support for you to go along with this powerful technology.

Now I’d like to ask a favor. If you have any questions or comments, please let us know. You can always call us, 561-208-6459, or leave your comments or questions below.

Also, if you liked the information and found it helpful, please click the FaceBook, Twitter & Google+ buttons to help us spread the word.

And, if there are other marketing subjects you’d like us to do a video on, let us know.

If you own or manage a Restaurant, you probably won’t like what I have to say on this video. But, if you can be open minded, you’ll discover the hidden opportunities in your Restaurant.

And if you’re willing to make some suble shifts in mindset, these hidde opportunities can add a significant amount of money to your bottom line.

I‘d like to hear from you after you watch this video. Don’t be shy, share your comments and ask any questions you have about what was covered in this video.

So leave your questions and comments below, and please share this video on FaceBook or any Social Network you use. And please help get the word out by clicking the Google +1 button.

A Mobile Marketing Case Study You Won’t Want To Miss

And, don’t forget the new Google +1 Button. I would appreciate you sharing the love by hitting that +1 button.

Just a quick note about this Case Study video. As you watch this, keep in mind it has been about 8 weeks and I have not received even a single text or text offer from either business.

Do you have any que3stions about what you just watched? Comments? I want to hear from you if you do.

Is there anything about what I covered in this Case Study that you’d like to know more about? Is there anything about Mobile Marketing you’d like to know more about?

Your comments and questions are important to me, so let me hear from you!

Yes, You Can Create And Edit Video On An iPad…

Today, this post is going to be a first for me. But it won’t be the last. What am I talking about? Up till now everything you’ve read (or seen, in this case) on this blog has been created by me. But that’s about to change!

Because I am sharing a video from a post of the blog of someone who has taught me more about video creation and editing that anyone else. I am talking about Dave Kaminski of Web Video University.

After watching this video today, I realized I had to share this with you. And I’m sure Dave won’t mind.

So without further ado, here is Dave Kaminski of Web Video University showing you how easy it is to edit video on an iPad.

To learn more about creating web video that sells, editing web video or how to screencast like a Pro, be sure to check out all of Dave’s video educational products at Web Video University.

And for the sake of full disclosure, that is an Affiliate Link. ALL of the products I promote on this blog are products I personally use. And I ONLY use products for my business that I totally believe in.

(Oh, and the few shekels I will make from your purchase will more than likely go toward me buying some new technology thing-a-ma-jing. Don’t tell my wife, but I am saving up for a new iPad 2. Shhh, mums the word)

There’s a lot about web video I can share with you, that I want to share with you. I know there are still many who have either not started, or who are struggling with doing web video.

There are others who are ready, but they just don’t know what tools to use. And that’s understandable. There seem to be new tools for helping us with web video coming out every day. How do you know what’s good and what’s just plain old crap?

That’s where I want this Blog to go. To fill in all of those gaps for you about learning web video. And learning how to use web video for marketing. How to use web video to help you create a strong bond with your market.

Yes, there are many way to effectively use web video. So hang in there a little longer. I promise I will start filling up the pages on this Blog with useful, actionable information.

In the meantime, if there’s anything specific you would like to know, feel free to let me know. In order for me to best serve you, you need to tell me what you need.

Is that fair enough? Okay then, the time is coming…

The Hottest Marketing Tool for Business Owners Since The Computer!

Just about everyone has one. In fact, more people own one of these than own a computer. And, rarely do they leave their home without it.

What am I talking about? Your cell phone.

- 92% of the total US Population, or over 276 Million wireless subscribers, own a mobile phone
- 82% of Americans do not leave the house without their mobile/cell phone
- 98% of cell phones are text enabled
- Twice as many people text message than own a television set
- There are 4.1 BILLION texts sent each day, which is twice the number from last year
- Age 45 and above is the fastest growing demographic for text messengers

Your customers now use their mobile phone for text messaging more than voice or internet access COMBINED! The statistics on mobile phone usage is staggering. As a Marketing Professional, and someone who studies marketing trends, software, hardware, etc., it is my opinion that mobile text messaging will eventually replace email as we know it.

Mobile phone devices are definitely an option when thinking about communicating to your target market in the most relevant and interactive way. You can make use of just about any mobile network and device out there these days.

Actually, that’s not entirely true. Because I believe mobile phones are not an “option” when thinking of communicating with your market. No, it’s really a “requirement” for communicating with your market. Moving forward, SMS Marketing or Text Marketing is going to be mandatory if you are going to compete in your marketplace.

Your Smart mobile phones are readily available throughout the market place and currently are excellent breeding grounds with regards to mobile phone marketing. It will help you with economizing your time, energy and effort as well as your cash reserves.

People do not need to go to their home computer to be able to search for and purchase their favorite items from stores. This new consumer can carry out all sorts of transactions while resting in their easy chair, or standing in your business. This new way to market is using text based messaging using consumers mobile phones.

The foreseeable future of advertising is definitely going to be mobile phone promotion. The massive amount and sheer size regarding the sales volume will be tremendous. It is rapidly approaching par with e-commerce.

And just as I believe text messaging will replace email, I also believe M-Commerce will replace E-Commerce as the number one communication and marketing tools for a large majority of business owners.

Our modern society in which most people live comfortably right now has grown a lot more mobile. The vast majority of people currently carry a mobile phone along with him or her. The best (best as in fastest, most economical and easiest) way a person can be contacted by you is actually simply by way of a text message to them. This exact same tactic is now being implemented by local business using mobile marketing.

The main target associated with mobile promoting is currently relating to:

* Building your database of targeted consumers interested in your product/service
* Instantly communicating with your market to announce new products, sales, surveys, etc.
* Driving sales with pinpoint accuracy. For example, if Tuesday afternoons are your slow period, send your message offering a sale for that day/time.
* Send appointment confirmations. This works well in many markets, health/beauty, medical, etc.
* The opportunities with SMS Marketing are almost endless

A lot more local small businesses are beginning to choose to provide information regarding their particular expert services via mobile message texting.

The volume of traffic your web page receives by way of mobile phones is now being tracked by the major search engines in order to start ranking these mobile ready sites. Mobile phone marketing and advertising can save you a small fortune when compared with other styles of promotion or advertising.

And smart business owners now see the benefit of incorporating SMS Marketing across other marketing media and platforms to take maximize their ad spend.

Interested in learning how SMS Marketing can help improve your bottom line?

Simply call my office at 561-208-6469.