About

Jays Professional Photo AboutMassive Results Marketing is the culmination of over 18 years of marketing experience and ongoing, never-ending education.

MRM came about, and was created with the sole purpose of helping business owners grow their business using both online and offline direct response marketing and copywriting strategies.

Too often a business owner will hire a Search Engine Optimization firm with the goal of getting a first page Google ranking. And they’ll be happy to just reach page one, no matter the location.

I’m sorry, but that’s just not enough in todays competitive environment.  Being satisfied with a page one ranking in Google means you’ve set the bar far too low.

Today, you should look to dominate page one of Google (and the other search engines) for each of your keywords. While you should always strive to be ranked number one, you should also look to rank multiple times on page one for each of your keywords.

The more you own of page one, the less competition you will have. And the more you will dominate your market.

At Massive Results Marketing, we will work to help ensure you own as much of page one as is possible. Our goal is to help you dominate your market, because the more you dominate, the less your competition matters.

We do that by using the various tools available to us. Online these tools include articles, press releases, social media and social networking to name just a few.

But we don’t stop there. Our expertise reaches much farther and deeper, so we will also work with you to build your brand, as well as utilize web video in your marketing strategy. Web video is no longer a marketing option, it’s an essential element for your overall marketing strategy to be successful.

With the use of web video, we can bolster your SEO efforts by strategically distributing video to over 130 video sharing sites, social bookmarking sites, social networking sites, podcast directories and blogs. These are the sites that the search engines look to as authority sites for video distribution.

Additionally, when done properly, web video allows you to speed up the sales cycle, by building a bond with your audience. You can engage your audience, and build the trust necessary for your market to get to know, like and trust you much more quickly that in the absence of video.

With over 1 BILLION local searches being done each month online, our clients are best served by allowing us to take advantage of the opportunity the web provides for finding new customers.

Oftentimes our clients come to us without having optimized the opportunities the web provides. In cases like these, we typically start right there.  According to eMarketer, 90% of US Internet users research online to find local products and services.

And (according to comScore) 85% of local searchers follow up with a telephone call and/or visit in person. When you consider 80% of Americans income is being spent within 50 miles of their homes, is it any wonder Massive Results Marketing strives to ensure our clients are found by those looking to buy?

While a good deal of focus is on utilizing the Internet to build your marketing strategy, the biggest mistake most businesses make is by then ignoring offline marketing strategies. Or more specifically, the combination of the two.

Massive Results Marketing believes it’s the synergy between Internet Marketing and Offline Marketing strategies that provides our clients the best opportunity to dominate their local market.

Offline marketing strategies include direct response copywriting/direct mail, customer retention strategies, newsletters and more.

Massive Results Marketing works with our clients to recognize the importance and significance of a sale. Too often, business owners believe they utilize marketing to make a sale. They are focused solely on the transaction. But a transaction is a single event.

But that is shortsighted thinking. It requires the business to always be focused on making another transaction, and another and another. This chain of chasing the next transaction is impossible to maintain over the long term by itself.

Businesses simply cannot thrive long term on seeking new transactions only. If they focus solely on the transaction, they miss out on the most important factor to the long term success of a business.

Massive Results Marketing believes you make a sale to “obtain a customer”.

When our clients understand the importance of making a sale to obtain a customer, they then begin to see the significance the customer can have on their business in the long term.

Customers make many transactions over their lifetime if they trust the business. When they make many transactions with the same business, the business can now grow and flourish.

We believe this philosophy, which guides Massive Results Marketing, is the single biggest difference in what type of marketing we provide our clients.

To set up your private consultation with Jay Estis of Massive Results Marketing, please call
561-208-6469.

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